Frequently asked questions

Here are the most asked questions about Purple Patch. If you cannot find the answer to your question below please just email the administrator for help.

About us

What is PurplePatch?

PurplePatch is an online community that brings together people from around Australia and asks them to share their thoughts and opinions on a wide range of issues and topics.  Businesses and organisations commission us to conduct different market research projects on their behalf. We prepare surveys and questionnaires and put them out to the PurplePatch members to complete. We collate and analyse your answers and to provide feedback and insight back to the businesses. By being an active member of the PurplePatch online community, you are helping to make a difference in the way a whole range of businesses create and develop their products and services – and the best part is you get paid for taking part. All your responses are kept strictly confidential so you can and should be, as open and honest as possible.

How does it work?

We encourage everyone to be an active member of PurplePatch and you can log on to the website at any time to see all the current surveys we have on offer. The more surveys you complete, the more points you gain, and the faster you can redeem the points for GiftPay cards.

We will also send emails to your registered email address with links to surveys, forums, and polls which we think might be of special interest to you. 

You need to know that unfortunately, not everyone will be eligible to complete every survey. This is because sometimes we are looking for a particular demographic, or age range, or interest group to provide the type of feedback we need for the research we are conducting. The first step is that we ask you to complete a quick ‘screener’ which helps us determine if you are eligible. Everyone gets paid points for completing the screener but the amount will vary depending on the complexity.  If you are eligible for the next stage you will receive further links to the complete the full survey and be able to claim the full points. There’s more information about Rewards on the Our Community page.

What else happens on PurplePatch?

Apart from having lots of surveys, questionnaire and polls, there are also forum discussions where you get to share your thoughts with other members of the PurplePatch community. These forums are guided and moderated, but it is always interesting to hear other people’s points of view. We also sometimes have special competitions and prizes.  Keep active on the website, read our emails and newsletters to stay in the loop about all the good things that happen in The Patch.

Who manages PurplePatch?

This website is managed by Lewers Research, an independent research company based in Melbourne, Australia. Some of the technical aspects of the website are handled by a specialist tech company in the UK.  If you have any queries about the authenticity of the website, or any other questions, please e-mail or contact Lewers Research directly on 03 9823 9200  during business hours. Calls charged at national rate.

What happens if I unsubscribe from PurplePatch?

PurplePatch is an invitation-only website. If you decide to opt out of receiving communications from us, you will be removed from our database and will not be contacted by us again. There is an opt-out link on every email you receive from us, and you can also remove yourself from our contact list by sending an email to We hope you don’t, but we understand that things change and you might not want to be a part of the community any longer.

Purple Patch Rules

What are the rules on posting on PurplePatch? Is there anything I should consider?

We follow the rules of general "online etiquette", meaning that we respect and value everyone’s opinion and expect all members to do the same. We do not tolerate rude, offensive or discriminatory behavior or language.  If you have any concerns that these rules are not being adhered to, please contact the site administrator at There are more details in our Terms and Conditions (see Terms of Use at the bottom of every page).

Anyone found to be in breach of our Terms and Conditions will be immediately excluded from the website.

What is the small print?

Terms and Conditions

By agreeing to these Terms and Conditions, you confirm the following:

I am a resident of Australia and am over 16 years of age.
I understand that the information contained in any documentation, and/or revealed in any discussions or communications within the online research portal constitutes confidential information and must not be disclosed or discussed with any third party.

By entering this online research portal, I agree not to post or submit any item or any links to content that:

1. Is defamatory or discloses any information that I have no legal right to disclose or is otherwise illegal;
2. Is (or contains anything which is) vulgar, hateful, obscene, profane, threatening or insulting;
3. Intends to impersonate another person or entity;
4. Contains any form of advertising, promotional materials or any form of commercial activity;
5. Contains any or links to any virus, corrupted files, “Trojan Horses”, key loggers or any other malicious code or material that could cause harm to the computer, data or financial security of any third party;
6. Contains any or links to any intentionally false or misleading statements or any statement seeking to unfairly manipulate others;
7. Is an attempt to collect or store data about other members;
8. Is protected by any form of intellectual property whether registered or unregistered or any contractual, statutory and equitable obligations of confidence; or
9. Is or may amount to collusion or activities of a suspicious or criminal nature.

I agree not to submit “spam”. I understand that repeated messages or unsolicited advertising will not be tolerated.

I agree to be considerate and tolerant of other members’ opinions, cultures and backgrounds.
Any item that breaks the above terms and conditions will be removed.

Users of this website should be aware that passwords are for their own personal use. Passwords must not be shared or disclosed to any third party. Lewers Research will never ask for your password. It will be a breach of this policy for any user to misuse their own or other users’ passwords.

By using the PurplePatch website, you agree to be bound by the above rules. Anyone found to be in breach of any of the above rules will be removed from the website immediately and banned from becoming a member PurplePatch at any time in the future.

If you have any further questions about the Terms and Conditions of the PurplePatch website, please email us at


Why do I need a username and password?

We need to ensure that your PurplePatch account is kept secure at all times, and so only you can access your personal details. A username gives you your own unique identity on the site so we know who we are talking to. You can choose a nickname or whatever you like, so long as it is not offensive and does not disclose your personal contact details.  For security will be asked to enter your password whenever you log in to your account, and when you want to redeem your reward points.

Please make sure you select a secure password. It MUST be at least 8 digits and include a capital letter and a number. And of course, don’t disclose your password to anyone, or allow other people to access your PurplePatch account.

How do I reset my password?

On your personal page, click on 'change password' in the 'My profile' box on the right-hand side of the page. Follow the links to reset your password. If you have forgotten your password, there is a "Forgot my password" link on the login screen, or  contact and we will arrange to reset your password.

Privacy & Security

How do I get more information on how my personal data will be used?

We need to collect certain personal data, like date of birth, location, employment status, education etc from you to verify your eligibility to participate in the research we conduct. Your personal contact details are never disclosed to anyone. We are legally bound by the Privacy Act 1988 (Cwth) and also adhere to the Australian Market Research Society Code of Conduct.  Our website tech partner is based in the UK and Europe and is bound by the very strict GDPR which came into effect on 25 May 2018.
All research data collected by us through Purple Patch is analysed and the results aggregated and reported as a whole. You are never personally identified in any research findings.

You can find more information about our privacy policy here. For further information, you can email us at